Why Are More Investors Leaving Traditional Brokers?

No one likes dealing with inconvenience or high costs, and online securities platforms have addressed both perfectly. Today’s investors can open accounts anytime, subscribe to IPOs, or manage investment plans with just one tap — even while traveling. Compared with traditional brokers, online trading fees are more than 50% lower, allowing frequent traders to save significantly each year. What’s more, the range of investment products has expanded dramatically — from A-shares, Hong Kong stocks, and U.S. stocks to funds, bonds, options, and even digital currencies (on regulated platforms), all accessible under one account. Intelligent AI tools now analyze portfolios automatically, visualize trends, and highlight capital flows, making it easier for beginners to understand the market. Plus, built-in investor communities enable users to exchange ideas with professionals, so investing is no longer a lonely journey.